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RAtrivity ReadinessAAtrivity Assistant
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Launch readiness and supportWin against competitorsAssess and ensure readinessHCP and channel engagement
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What the users sayLife Sciences knowledge benchmarkResults from a sample of 100 programsMeasurement methods
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Use cases · Win against competitors

Answer the toughest objections. Win the conversation.

Daily challenges keep competitor positioning, clinical evidence and objection handling sharp, and Atrivity Assistant prepares each visit and answers in the moment, from approved content.

Powered by Atrivity Readiness + Atrivity Assistant

Program 01 · Atrivity Readiness and Atrivity Assistant

Competitor positioning and objection handling

Position against rivals and answer the toughest objections. Challenges on the approved positioning and on the objections the field hears most, and an approved answer when a new one comes up.

When to use it
When a competitor launches or reads out new data, or when an objection starts to grow.
What you get
Which objections the field gets wrong in challenges, and which ones customers raise most, from the questions to Atrivity Assistant.

Evidence: Sixteen months of competitive capsules for a blood screening team closed half its gaps

A positioning challenge and lesson in Atrivity ReadinessA positioning challenge and lesson in Atrivity Readiness

Illustrative example · fictional product, client and figures

Program 02 · Atrivity Readiness

Medical knowledge and clinical evidence

Clinical data and medical arguments, accurate and current. In the Life Sciences benchmark, clinical evidence starts with the lowest initial knowledge. New evidence moves into the field in short windows and is checked again afterwards.

Atrivity ReadinessCan also run for HCPs and pharmacists
When to use it
After a congress, a new trial read-out or a label update.
What you get
Medical and Clinical readiness by team and country, compared with the Life Sciences benchmark.

Evidence: Seven congresses, 26 months: moving late-breaking evidence into the field in three days · Life Sciences knowledge benchmark

Readiness axes in the Life Sciences knowledge benchmark
Readiness axes in the Life Sciences knowledge benchmark

Illustrative example · fictional product, client and figures

Program 03 · Atrivity Readiness and Atrivity Assistant

Daily reinforcement and meeting preparation

A short challenge every day in Atrivity Readiness keeps the key messages fresh. Before each visit or meeting, Atrivity Assistant prepares it from approved content, with the account context from your CRM through an optional integration.

The account in 20 secondsCommercial phase, share and the last CRM note, from your CRM through an optional integration.
Where the potential isThe gap versus similar accounts, in points and euros.
One fact that proves itThe data point that supports the message, with its source.
What they will sayThe likely objection, and the honest, approved answer.
Take to the visitAn objective, an opener and one small step.
When to use it
Every day, between visits, and before meetings with customers or with managers.
What you get
Daily participation and accuracy by team, the gaps each person still has, and the questions the field asks before its visits.

Evidence: Why field training fades after the cycle meeting, and what actually makes it stick

Daily challenges in Atrivity Readiness and visit preparation with CRM context in Atrivity Assistant

Illustrative example · fictional product, client and figures
Illustrative data. CRM fields arrive through an optional nightly sync from your CRM.

Program 04 · Atrivity Assistant

Sales conversion

AI helps reps give the right answers to customers' questions and objections, before, during and after every conversation, using your approved content. Built first for Life Sciences: HCP objections, evidence and device selection.

Runs on your Sales Layer: product, evidence, competitors and campaigns, approved and kept current.

BeforeThe key messages for this customer and this product, the objections to expect, and what changed since the last visit.
In front of the customerShort, persuasive answers when there is no time to read, grounded in approved content.
AfterA draft recap and follow-up for the rep to review, the doubts of the day turned into a short challenge, and what the customer asked reaching Marketing and Sales.
When to use it
Every customer conversation, for field teams, frontline staff and channel partners.
What you get
Question analytics: what the field asks, when, in front of whom, and what the documents do not answer yet.

Start with one program.

One product or team, four weeks. We run it as a managed service with your approved content.