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RAtrivity ReadinessAAtrivity Assistant
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Launch readiness and supportWin against competitorsAssess and ensure readinessHCP and channel engagement
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Use cases · Launch readiness and support

Ready reps, predictable launches.

Measure what your field team really knows, close the critical gaps before launch day, and answer the field's questions from pre-launch to year two.

Powered by Atrivity Readiness + Atrivity Assistant

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Program 01 · Atrivity Readiness

Product launch awareness

Build the story before the date: the disease, the mechanism of action and the landscape, in short challenges on the rep's own phone during the months before launch.

Atrivity ReadinessCan also run for HCPs and pharmacists
When to use it
From six months before launch, while the launch messages are still being approved. It can also run for healthcare professionals and pharmacists.
What you get
A baseline of what the field knows about the disease and the landscape, by person, team and country, before the launch messages arrive.

Evidence: A field readiness playbook, from eight weeks out to month six

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Atrivity Readiness feed and lessonAtrivity Readiness feed and lesson

Illustrative example · fictional product, client and figures

Program 02 · Atrivity Readiness and Atrivity Assistant

New product or indication launch

Message, evidence and objections mastered by launch day. Atrivity certifies readiness before the date and shows who is ready, rep by rep, by country and by readiness axis, so the reinforcement goes exactly where it is needed.

Atrivity ReadinessAtrivity Assistant
When to use it
From eight weeks before launch to the launch certification 21 days before launch, and through the first year.
What you get
An overall readiness index that combines the readiness indexes Product, Market, Medical, Clinical, Customer and Conversation; the critical gaps closed; an exposure scenario built with you; and message knowledge, message by message.

Evidence: A respiratory launch in Japan closed 80% of its knowledge gaps in 32 days

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First-year sales, cumulativeIllustrative scenario · assumptions below · set with you
Launch dayMonth 6Month 12 Forecast · field ready Field at 64% real knowledge €1.8M exposed €0.6M less exposed
€1.8Mfirst-year sales exposed, scenario estimate
64%real knowledge at launch
76.1%first-attempt accuracy, Life Sciences benchmark

How this illustrative scenario is built

  • First-year forecast: €10M, an example value; we set it with you.
  • Share of that forecast that depends on what the field knows in the conversation: 50%, an example value; we set it with you.
  • Real knowledge = first-attempt accuracy corrected for guessing with three answer options: (accuracy − 1/3) ÷ (2/3).
  • Without Atrivity: 76.1% first-attempt accuracy in the Life Sciences benchmark gives 64% real knowledge.
  • With Atrivity: 84.7% last-attempt accuracy, same people and same questions, gives 77% real knowledge.
  • Exposed sales = forecast × share × (1 − real knowledge): €10M × 50% × 36% = €1.8M, and €10M × 50% × 23% = €1.1M.

An illustrative scenario, not a forecast or a promise. It does not measure recovered sales. Life Sciences knowledge benchmark · How we measure

Program 03 · Atrivity Readiness

Product knowledge boost

Refresh and deepen knowledge of your current portfolio. Short challenges on each product, a tailored explanation for every critical gap, and a check afterwards.

Atrivity Readiness
When to use it
Between launches: when the portfolio grows, when new people join, or when the data changes.
What you get
Who knows each product, which gaps close with repetition and which need a targeted refresher, by team and country.

Evidence: Results from a sample of 100 programs

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A challenge question and a targeted refresher in Atrivity ReadinessA challenge question and a targeted refresher in Atrivity Readiness

Illustrative example · fictional product, client and figures

Program 04 · Atrivity Assistant

Launch support

One global Atrivity Assistant that answers your field team's launch questions from approved content, adapted to each country, from pre-launch to year two. What the field asks goes back to Marketing as a signal.

Runs on your Sales Layer: product, evidence, competitors and campaigns, approved and kept current.

Atrivity Assistant
Pre-launchKey messages and FAQs before the first visit. Pre-launch questions answered, and logged.
LaunchInstant answers before and after each visit. Objections and competitor positioning, approved.
Post-launchNew approved data reaches the field through the agreed update process. What reps ask shows where to reinforce, and critical doubts turn into Atrivity Readiness challenges.
When to use it
From pre-launch to year two, on its own or inside a launch readiness program.
What you get
Questions by country, week by week; message signals, the key messages the field asks about and the ones it gets wrong in challenges; and time to readiness by country.
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Awareness, launch, year two

One program, thirty months.

A launch is not a day, it is a thirty-month window. Atrivity covers it end to end: build the story before the date, certify readiness at launch, and keep the field sharp through year two, when the competition reacts and the new indications arrive.

01

AwarenessMonths −6 to 0

Knowledge program: content and challenges on the disease, the mechanism of action and the landscape.

Launch certification: readiness verified 21 days before launch.

02

Launch year 1Months 0 to 12

6-month reinforcement: objections and competitors.

12-month reinforcement: new indication, new data.

03

Launch year 2Months 12 to 24+

18-month recharge: new markets, new hires.

Across the thirty months, Atrivity Assistant is always on with approved launch materials only, targeted refreshers run before launch and after every recharge, and readiness is reported by country, team and rep every week.

Rollout model

Phased rollouts

HQ builds the program once. Regions and countries launch in their own window, inheriting the content and the readiness thresholds.

Rollout model

Synced global or regional launches

Multiple countries at the same time, one date. Every affiliate certified against the same critical knowledge, compared on the same dashboard.

Already launched? Start at any point.

Launched six months ago and the numbers are soft? Start with the 6-month reinforcement and check what the field team knows. Continue reinforcing knowledge as competitors respond and new indications arrive.

Talk to us about a mid-launch start

Start with one program.

One product or team, four weeks. We run it as a managed service with your approved content.

Book a demoThe first four weeks