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Platform
Products
RAtrivity ReadinessAAtrivity Assistant
How it works
How Atrivity worksWhat reports you getAtrivity vs generic AICompliance and securityImplementation and service
Use cases
Launch readiness and supportWin against competitorsAssess and ensure readinessHCP and channel engagement
Evidence
What the users sayLife Sciences knowledge benchmarkResults from a sample of 100 programsMeasurement methods
Industries
PharmaMedtechDental CareAnimal HealthAutomotiveRetailTechnologyConsumer ElectronicsInsuranceBanking
Company
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About Atrivity

We get your sales channels ready to sell, recommend or support.

Using knowledge intelligence

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Your strategy reaches the market through people. We get them ready.

1994Founded in Barcelona as Ape Software Components
10,000+Programs launched
500+Organisations since 2014
50+Languages our programs run in

What we do

Every channel that carries your brand.

Your products reach customers through many people, inside and outside your company. We get all of them ready, so every conversation carries the message you built.

Field teams

Sales reps, key account managers and specialists who represent your products every day.

Distributors

Partners who sell your portfolio next to many others, and need a reason to recommend yours.

Channel partners

Pharmacies, retailers and resellers whose staff advise customers at the point of sale.

Frontline

Store, service and support staff who are the first contact your customers have.

Our mission

Ready to sell, recommend or support.

Training completed is not the same as ready. Ready means having the right conversation with the right customer, from the first week of a launch to the last cycle meeting of the year.

Sell

Ready to sell

Sales teams and partners position your product with confidence and stay on message, from launch day on.

Recommend

Ready to recommend

The people who recommend your product, such as pharmacists, specifiers or advisors, know it well enough to put it forward.

Support

Ready to support

Service and frontline staff help customers get the most out of your products after the sale.

For Sales

Launches that reach the field ready

See which teams, regions and partners are ready before launch day, and act where they are not.

For Marketing

Your message, delivered as intended

Know that the positioning you built is the one that reaches the customer, across every channel.

Our story

Three decades of software. One obsession.

1994

A software company is born

Jaume Juan and Joaquim Lázaro founded Ape Software Components in Barcelona, focused on business intelligence software until 2014.

2014

Atrivity

A mobile platform to get sales teams ready, designed so people want to take part. Companies stay because they can see where their teams are ready to sell, and where they are not.

2020

The field goes remote

When face-to-face stopped overnight, programs moved to the phone. It became the busiest year in our case library.

2021

Life Sciences becomes the focus

Pharma and MedTech field forces adopt Atrivity for launches, kickoffs and congresses. Focus becomes our guiding principle.

2022

Generative AI, with discipline

AI starts preparing launch content from approved documents only. Experts sign off before anything reaches the field.

2025

Atrivity Assistant

An assistant that supports field teams and channel partners from approved sources, before and during customer conversations.

2026

Recognised, and just getting started

Recognised in the Potential Performer Zone of the 2026 Fosway 9-Grid™ for Learning Systems. 100 programs in our case library, and a clear goal: sales channels ready for every launch.

Two products

Surface the gaps. Close them in the field.

Atrivity Readiness finds what your field does not know and closes it with knowledge challenges and refreshers. Atrivity Assistant answers what they need in the moment. Both run on your Sales Layer of approved content and report into the same analytics.

Explore Atrivity ReadinessExplore Atrivity Assistant

What we stand for

Our values.

How we work, with each other and with our clients.

01

Doing the right thing

We always choose ethical integrity and never compromise our values for convenience.

02

Customer focus and the extra mile

We care about our clients’ results. Truly caring is what makes the difference in service.

  • Clients first, and their needs understood
  • Exceptional value and support, even beyond what is expected
  • Their specialist in reaching the results they need
03

Accountable

We take responsibility for our actions, decisions and results, with transparency towards clients and colleagues.

  • We work as one team
  • We communicate openly
  • We combine everyone’s capabilities to deliver better results for clients
04

Delivering results

We keep our commitments and proactively manage expectations and changes, with clients and colleagues.

  • Focus on execution
  • Work finished on time
05

Agile, entrepreneurial mindset

We move fast because the market does.

  • We adapt quickly
  • We innovate constantly
  • We add value in a market that changes very fast
06

Learn, grow and have fun

Work is a place to grow.

  • We learn all we can, and support our people in doing so
  • We grow as professionals and as people
  • We enjoy the journey, and make it enjoyable for those who work with us

Where we work

From Barcelona, serving sales channels around the world.

Highlighted: countries where Atrivity has run programs.

World map. Highlighted in rose: countries where Atrivity has run programs. Dark marker: Barcelona, our base.
Analyst recognition

2026 Fosway 9-Grid™

Potential Performer Zone, 2026 Fosway 9-Grid™ for Learning Systems.

Customers

Trusted by 500+

From global pharma and MedTech to consumer health, nutrition, animal health, dental care and diagnostics, and beyond Life Sciences to automotive, retail, technology, consumer electronics, insurance and banking.

Let us talk about your sales channels.

Or about a partnership, a program, or a role on the team.

Book a demoContact us