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Industries · Dental Care

Dental sales teams that speak the clinic’s language.

Implant systems, aligners, equipment and consumables are sold to dentists who know the clinical detail. Atrivity measures what your reps and distributors know and helps address the knowledge gaps that matter in conversations with clinics.

Powered by Atrivity Readiness + Atrivity Assistant

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Marketing and product managersSales directorsClinical educationDistributor managers

The challenge

What makes it hard in dental care.

Challenge 01

A technical, expert customer

Dentists, orthodontists and lab technicians test the rep on protocols, materials and compatibility.

Challenge 02

Wide ranges, frequent launches

Implant lines, digital workflows and consumables change often, and reps rarely master the whole range.

Challenge 03

Dealers and distributors in between

Much of the business runs through dental dealers whose staff sell several brands.

Value proposition

Know who is ready. Close the gaps that matter.

Atrivity Readiness finds what your field team does not know and closes the gaps with knowledge challenges and refreshers. Atrivity Assistant answers what they need in the moment. Both run on your Sales Layer of approved content and report into the same analytics.

What you get

Know what each rep and dealer knows

Readiness by product line, region and channel, before the next launch or campaign.

What you get

Precise answers for the clinic

Protocols, compatibility and indications from your approved documents only.

What you get

Continuous, light reinforcement

One-minute challenges that fit between two clinic visits.

Real questions, real gaps

What dental sales teams got wrong, and then got right.

10 real questions from dental care programs on Atrivity, each answered by between 125 and 577 dental sales reps and clinic staff. On average, the error rate fell from 51% at the first attempt to 35% at the last.

Product577 learners

What is the porosity of our xenograft bone substitute?

first attempt34%last attempt13%

What the company gainsAccurate specs for regenerative products in conversations with surgeons

Clinical protocol577 learners

Under our full-arch protocol, can the final implant-supported prosthesis be fitted on the temporary titanium abutments?

first attempt50%last attempt29%

What the company gainsClinicians are given clear protocol guidance, which builds confidence in the full-arch solution

Product577 learners

What is the taper of the narrow-neck conical connection?

first attempt41%last attempt22%

What the company gainsTechnical credibility with labs and prosthodontists

Clinical protocol577 learners

Under the 3D implant positioning concept, what orofacial distance must be kept from the buccal side of the implant?

first attempt49%last attempt32%

What the company gainsReps support clinically sound placement, which reduces failures and complaints

Clinical protocol577 learners

How many uses are recommended for the full-arch surgical guide?

first attempt41%last attempt26%

What the company gainsGuide performance and patient safety are protected, with timely replacement sales

Product577 learners

Does our titanium-zirconium implant alloy prevent bone regeneration?

first attempt72%last attempt58%

What the company gainsA common clinical myth is cleared up, which removes a barrier to adoption

Product577 learners

How many times can an impression post on a screw-retained abutment be used?

first attempt50%last attempt36%

What the company gainsCorrect IFU advice and recurring consumable revenue

Product577 learners

How much stronger is our titanium-zirconium alloy than grade 4 titanium?

first attempt47%last attempt34%

What the company gainsThe premium alloy's key differentiator is quoted correctly

Patient conversation125 learners

Can the patient remove our invisible aligner?

first attempt48%last attempt35%

What the company gainsClinic staff can answer the patient's first question and convert more consultations

Patient conversation125 learners

Which factors does our smile-design system combine?

first attempt77%last attempt66%

What the company gainsA complete aesthetic proposition presented to patients, which raises treatment acceptance

Real questions from client programs, anonymised and translated. Correct answers not shown; metrics unchanged.

Solutions

What we propose for dental care.

Solution

New product launch

Readiness for a new implant line, aligner system or equipment launch.

New product launchSolution

Partner engagement

Your own team and your dental dealers, with the same measure.

Partner engagementSolution

Sales conversion

Answers from approved content before and during the clinic visit.

Sales conversionSolution

Assess and ensure readiness

Congress and trade fair follow-up, annual certification.

Assess and ensure readiness

Business moments

Where it makes the difference.

New product line launch
Digital workflow rollout
Dealer onboarding
Dental congress follow-up
Annual knowledge assessment
Competitive switch campaigns

Atrivity has been used by more than 500 organisations in more than 50 languages. How it works

Start with one team and four weeks.

One product or range, one team or network, four weeks. We run it as a managed service with your content.

Book a demoThe first four weeks