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Evidence · What the users say

Ready for the next customer conversation.

After most programs we ask sales reps, store teams and channel partners what they think. Here is a summary of 6,346 survey responses, with selected quotes and translations identified.

6,346
survey responses, 55% in Life Sciences
106
sales programs, 2021 to 2026
50
companies, 15+ industries
12+
survey languages, 4 continents
What the users say

Surface the gaps. Close them in the field.

Recommendation

Would they recommend it to a colleague?

Asked at the end of each program on a 0 to 10 scale (1 to 10 in some older surveys). One question, 6,013 answers, every answer counted.

8.2/10
Average likelihood to recommend
6,013 answers, 102 programs
84%
Score it 7 or higher
73% score it 8 or higher
+38
Net Promoter Score
Promoters minus detractors, all answers

Average recommendation by program

Each dot is one program, 102 in total. We show every result: 65 programs average 8 or higher and 4 average below 7.

7 or higherBelow 7
Who answered

Reps in the field. Sellers in the channel.

The people who stand in front of the customer: the company’s own field force and store teams, and the partners who sell through the channel.

Industries
PharmaMedTechDiagnosticsDental NutritionConsumer goodsFood and beverageRetailInsuranceAgrochemicalsAutomotive and mobilityTechnologyAnimal healthConstruction materialsIndustrial chemicals
Who answered
Field sales repsKey account managersDistrict managersMedical and MSLStore sales staffPharmacistsPhysicians in training Insurance agentsCar dealersDistributors and channel partnersRetail partners’ staffHealthcare professionalsNurses
In their words

From the game to the customer call.

“It was fun because I was able to increase my knowledge in a game-like way.”
Brand team member · Global pharma knowledge challenge
“I learned a lot and I had a great time.”
Pharmacist · Spain · translated from Spanish
“A fun way to learn and recover knowledge.”
Interventional cardiology team · EMEA MedTech
“A very good way to learn and to play as a team.”
Insurance agent · first-time participant · translated from Spanish
“Well structured. Effective and enjoyable.”
Store specialist · Retail certification program · translated from Spanish

Your field, measured the same way.

Most Atrivity programs end with this survey. You see the same numbers we do, for your reps and your channel.

Book a demo See how it works

Source. Atrivity post-program surveys, 2021 to 2026, for field teams and sales channels: 106 programs, 50 client companies, 6,346 responses. Every post-program survey we hold for these audiences and years is included, whatever its size or score; duplicate exports are counted once. Company-wide programs (compliance, corporate culture) are not included. Life Sciences covers pharma, medtech and diagnostics, medical and infant nutrition, animal health, dental and consumer health. Clients are not named.

Positive answer. The top two options of each scale, for example “Very relevant” and “Relevant”, or “I learned a lot” and “I learned some new things”. Percentages are pooled across everyone who answered that question; n is shown on each figure.

Coverage. Not every survey asked every question; n is shown on each figure. Two global surveys also reached people who did not take part in the program; only participants’ ratings are counted. Numeric scales (1 to 5, 1 to 10) count the top two points, or 8 to 10, as positive.

Recommendation. Average of all 6,013 answers, each counted once, across the 102 programs that asked the question. NPS: promoters score 9 or 10, detractors 0 to 6.