Launch readiness program · Galaxy report · illustrative
Region: All Country: All Role: All Manager team: All Readiness axis: All Topic: All
Galaxy report
Launch readiness program
Illustrative launch · 220 reps · 15 countries · six readiness axes, measured before the field push.
3 weeks Duration
220 Invited
140 Questions
15 Critical
Program overview
Overall readiness 75%
Insight Product and Clinical are the weakest axes, and they are the first a specialist will probe. They should anchor the reinforcement plan.
Content
Where the answers split · selected topics
Topic Questions First-attempt split Clinical evidence and patient selection 21
Product and procedure 22
Disease and mechanism 26
In the room with the customer 24
Competitive landscape 26
Right Wrong Not answered
Engagement
Participation by region
99 Answers per user
71% Coverage
21.8k Answers
4 Regions
10 to 18 questions
6 users 19 to 27 questions
4 users Radial failure map
Galaxy
15% error or less about 30% 50% over 50%
Hover a dot to open a profile.
Critical performance · selected questions
662 Critical gaps
345 Resolved
317 Still open
Critical question With gap Resolved Rate Primary endpoint of the pivotal study 19 6 32%What the device does at the treatment site 53 21 40%Who shapes hospital adoption besides the physician 40 19 48%How it works versus the main competitor 46 22 48%The typical patient profile 29 14 48%Opener for “why should I switch?” 37 19 51%
Conclusions and next steps
Broadly ready, three next steps
1 Targeted round on the mechanism and patient selection, for the people still flagged.
2 Team slides to every manager for the next team meeting.
3 Retest the red-line items one week before the date.
01 · Cover The program on one screen. Scope, dates, audience and the questions that count as critical, agreed before the first answer.
Decisions it supports Confirm the audience and the critical questions before results are read. Agree what ready means for this launch and which knowledge requirements are essential. Usually read by: Launch lead with Atrivity
02 · Overview Readiness by axis, and where it is weakest. A readiness index and six axes, with a short written reading of what they mean. The narrative is editable, and each edit is saved as a new version.
Decisions it supports Which axis anchors the reinforcement plan. Whether the field is ready for the date, or which axes must move first. What to tell the board in one sentence. Usually read by: Brand and launch leads, Commercial Excellence
03 · Content Which topics and questions drove the gaps. Every topic and question with how the answers split, who still carries the gap, and how the supporting capsules were viewed and podcasts were listened to.
Decisions it supports Which message or slide Marketing should rewrite. Which wrong answer is so common it points to a content problem, not a people problem. Which topic needs Medical to join a team meeting. Usually read by: Marketing, Medical Affairs
04 · Engagement Who took part, and how much. Participation, coverage of the questions served, distribution of effort and rankings by region, country and team.
Decisions it supports Where managers need to push participation before the results can be trusted. Which country lags on effort, and which lags on accuracy: different problems, different actions. Usually read by: Country managers, sales directors
05 · Galaxy Every person, on one map. Each dot is a person, grouped by region and placed by error rate: the closer to the centre, the more they get wrong. Filter by country, role, manager team or axis, and open any profile to see the exact questions.
Decisions it supports Who needs one-to-one coaching, by name. Whether a weak result is a region, a role or a few people. Which manager team to visit first. Usually read by: Sales directors, Commercial Excellence
06 · Critical performance The must-know items, closed or not. Critical knowledge gaps from the must-know questions are reinforced with explanations and follow-up questions. A gap counts as closed only with 5 of 5 correct answers to check questions on the same concept. Resolution by question, and who still needs a final push.
Decisions it supports Which items go to a final reinforcement round before the date. Which need a person, not more questions: a manager, an MSL, a role play. Go or no-go on red-line items. Usually read by: Launch lead, Medical Affairs, Compliance
07 · Conclusions What to do next. A short conclusion and the next steps, written with you and editable in the report itself.
Decisions it supports Sign off readiness, or set the conditions to do it. Plan the next wave and what it should measure. Usually read by: Launch steering committee