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Industries · Pharma

Pharma field teams, prepared for customer conversations.

Launches, new indications and cycle meetings move faster than training. Atrivity measures what each rep really knows about the disease, the evidence and the label, and helps your field team address knowledge gaps before customer visits.

Powered by Atrivity Readiness + Atrivity Assistant

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Brand and launch leadsCommercial ExcellenceSales trainingMedical Affairs

The challenge

What makes it hard in pharma.

Challenge 01

More launches, less time

Portfolios renew faster and each launch has fewer weeks of preparation. Training completion does not tell you who can hold the conversation.

Challenge 02

Evidence that keeps changing

New data, label updates and competitor readouts land between cycle meetings, and the field has to absorb them in days.

Challenge 03

Every answer must be compliant

Reps need precise, on-label answers. A confident wrong figure in front of a specialist is a compliance and a credibility problem.

Value proposition

Know who is ready. Close the gaps that matter.

Atrivity Readiness finds what your field team does not know and closes the gaps with knowledge challenges and refreshers. Atrivity Assistant answers what they need in the moment. Both run on your Sales Layer of approved content and report into the same analytics.

What you get

Know who is ready

Readiness by rep, team, country and topic before launch day, not after the first sales data.

What you get

Close the critical gaps

Each person gets the fix for their own mistakes, and critical items count as closed only when verified.

What you get

Answers from approved content in the field

Atrivity Assistant answers from your Sales Layer only, and every question becomes a signal for Marketing.

Real questions, real gaps

What reps got wrong, and then got right.

10 real questions from pharma programs on Atrivity, each answered by between 80 and 1,390 field and pharmacy staff. On average, the error rate fell from 66% at the first attempt to 32% at the last.

Product and science160 learners

Atheroma plaque formation is directly related to...

first attempt76%last attempt20%

What the company gainsReps who can hold a scientific conversation with cardiologists and earn credibility for the product story

Selling skills80 learners

What happens if I open a pharmacy visit by asking the pharmacist "Do you have time?"

first attempt79%last attempt36%

What the company gainsBetter visit openings and more productive calls per day

Compliance1,390 learners

Can I pay a supplier to service a doctor's Doppler ultrasound machine?

first attempt74%last attempt35%

What the company gainsFewer transfers of value that breach the industry code, and less exposure to sanctions and reputational damage

Selling skills160 learners

How should you rebut a false objection about one of our products?

first attempt78%last attempt40%

What the company gainsObjections answered with data instead of argument, so fewer lost prescriptions

Product and science390 learners

How should our OTC mucolytic effervescent tablets be taken?

first attempt58%last attempt28%

What the company gainsPharmacy staff give correct usage advice, which improves outcomes and repeat purchase

Compliance1,390 learners

We sponsor an Italian doctor who practises in a Madrid hospital to attend a congress in Rome. Is this a cross-border activity?

first attempt55%last attempt26%

What the company gainsCorrect disclosure and approval of HCP sponsorships, with no transparency-report errors

Compliance389 learners

Any communication or written document...

first attempt60%last attempt32%

What the company gainsLower antitrust risk from careless emails and notes in the field

Product and science425 learners

In the METAVIR scoring system for liver damage...

first attempt64%last attempt37%

What the company gainsReps can follow how hepatologists stage patients and position treatment at the right moment

Product and science396 learners

What are the main dosing differences between our oncology drug and its main competitor?

first attempt62%last attempt37%

What the company gainsA clear, compliant differentiation message on adherence and patient convenience

Product and science221 learners

In the pivotal phase 3 trial of our osteoporosis biologic vs placebo, what was the relative risk reduction in new vertebral fractures?

first attempt56%last attempt32%

What the company gainsReps quote the key efficacy figure accurately, which keeps promotion on-label and convincing

Real questions from client programs, anonymised and translated. Correct answers not shown; metrics unchanged.

Solutions

What we propose for pharma.

Solution

New product or indication launch

Measure and close knowledge gaps before launch, by country and therapeutic area.

New product or indication launchSolution

Assess and ensure readiness

Kickoffs, cycle meetings, congresses and certifications with the same measure all year.

Assess and ensure readinessSolution

Launch support

Launch answers from approved content, from day one.

Launch supportSolution

Galaxy report and Team slides

An interactive Galaxy report for leaders and Team slides to help each manager run a focused team meeting.

Galaxy report and Team slides

Business moments

Where it makes the difference.

Product launch and new indication
Pre-launch disease awareness
Cycle meetings
Congress data in the field
Annual knowledge assessment
Competitor readouts

39 of the 100 programs in our case library were in pharma. Results from 100 programs

Start with one team and four weeks.

One product or range, one team or network, four weeks. We run it as a managed service with your content.

Book a demoThe first four weeks