Platform · Atrivity vs generic AI

Your AI answers. Atrivity proves it landed.

Copilots and chat assistants help people find information. In a regulated conversation, that is not enough: the answer has to be approved, exact, adapted to who is listening, and you need to know what your field still does not know.

AIA generic assistant

What is the maximum dose for patients over 75?

Fictional example of an unsupported answer. Not dosing guidance.

AAtrivity Assistant

What is the maximum dose for patients over 75?

Illustrative response based on an approved label · interaction logged

The problem

Where generic AI falls short in a regulated conversation.

General assistants such as Copilot, ChatGPT or Claude are excellent horizontal tools. A conversation with a physician or a pharmacist asks for something else.

Not limited to approved content

It answers from whatever it can reach, SharePoint, drives or the web, as it is. Nobody has resolved the contradictions between sources.

Confident errors

When the answer is not in the documents, it can fill the gap with something plausible. In front of a physician, that is a risk, not a shortcut.

One answer for everyone

It does not know who is in front of the rep, the country, the account phase or the moment. The same facts need a different level of detail.

Switched on, not tested

It is turned on and used. Nobody checked it against the cases that matter in regulated selling: off-label use, advice for a specific patient, prices.

Nobody sees what the field asks

Usage stays with IT. Marketing does not see the questions, the rising objections or the content that is missing.

Five hard questions

A right answer is the start. The hard part is everything around it.

What matters in a field assistant is what it does when the question is incomplete, loaded, or has no possible answer. Pick a case.

Concept based on real Atrivity Assistant behaviour. Product and study names replaced with generic ones.

Side by side

Generic AI vs Atrivity Assistant, point by point.

What makes an assistant safe for regulated selling is the work around it: the Sales Layer, the tests before go-live and the upkeep every cycle.

Generic AI assistant

Atrivity Assistant

Sales Layer

Generic AI assistantNone. You build and maintain it yourself.

Atrivity AssistantBuilt, approved and maintained for your frontline.

Content

Generic AI assistantWhatever it can reach (SharePoint, drives, the web), as it is.

Atrivity AssistantA closed base, curated by facts, with contradictions resolved and sources approved by your experts.

Before go-live

Generic AI assistantSwitched on and used.

Atrivity AssistantTested against agreed criteria, including adversarial tests, and not switched on until it passes.

Compliance

Generic AI assistantGeneric rules.

Atrivity AssistantLimits configured and tested for regulated selling: no off-label use, no advice for a specific patient, no prices.

Context

Generic AI assistantDoes not know who is in front of the rep.

Atrivity AssistantAnswers by the person in front, the account phase, the territory and your sales method.

Knowledge

Generic AI assistantNot connected to what the field knows.

Atrivity AssistantConnected to Atrivity Readiness, so questions become challenges and refreshers.

Signals

Generic AI assistantUsage stays with IT.

Atrivity AssistantMarketing sees what the field asks, rising objections and what is missing.

Owner and upkeep

Generic AI assistantIT, do it yourself.

Atrivity AssistantMarketing and Sales, managed by Atrivity every cycle.

See how it adapts each answer to the person, a day in the field and the question analytics on the Atrivity Assistant page.

How it works

First it learns the documents. Then it answers only with what they say.

A closed corpus: each Atrivity Assistant deployment only queries its own client's documents.

How we keep it compliant and secure

Working together

Your AI drafts. Atrivity checks it landed.

Keep using Copilot, ChatGPT or Claude to write and summarise. Atrivity Assistant answers the field only from your approved content, and Atrivity Readiness turns the approved version into challenges and shows who really absorbed it.

Questions we hear

The honest answers.

We already use a generic AI assistant.

Many answer from broad sources and can produce confident errors. Atrivity Assistant answers only from your approved content, adapts to who is listening, and tells you what your team does not know.

Could we build this on our own copilot?

You can connect a general assistant to your documents. What it does not bring is the Sales Layer: curating and approving the content, resolving contradictions, testing it against regulated cases before go-live and keeping it current every cycle. That is the work Atrivity does for you.

IT and Compliance will not approve it.

A closed knowledge base, approved content only, out-of-scope questions declined and logged, and source traceability. Nothing goes live until it passes validation. See how

Our team will not use it.

Adoption is part of the service: in-app posts, emails with hook questions, push notifications, QR codes and usage reports at every maintenance round. What drives use most is people getting real value every day.

What if it does not have the answer?

It says so, and it is measured. Unanswered questions are analysed regularly and the knowledge base is extended. That is part of the value.

Keep your AI. Add the proof.

Atrivity Assistant goes live in about four weeks, and we maintain it monthly or quarterly, as you choose, after each cycle.

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