Use cases · HCP and channel engagement

Every channel that carries your brand.

Healthcare professionals, pharmacists, distributors and channel partners: approved knowledge and answers for the people who recommend and sell your products, measured the same way as your own team.

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Program 01 · Atrivity Readiness

HCP engagement and education

Engage and educate HCPs with challenges on approved content: short lessons, quiz challenges and a check on what was retained.

Atrivity Readiness

When to use it: Around a launch, a new indication or new evidence that healthcare professionals need to know.
What you get: Participation and knowledge by role and region, and the questions that stayed open.

Evidence: Five keys to multichannel HCP engagement, and why the field is where it breaks

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An educational lesson for rhinologists in Atrivity Readiness: when steroids and surgery are not enough

Illustrative example · content built from public clinical guidelines and studies

Program 02 · Atrivity Assistant

Atrivity Assistant for pharmacists

Approved answers for pharmacists, on demand. Atrivity Assistant answers from approved content only, with its source, and says so when the documents do not cover a point.

Runs on your Sales Layer: product, evidence, competitors and campaigns, approved and kept current.

Atrivity Assistant

When to use it: When pharmacists and counter staff recommend your products and need the right answer at the counter.
What you get: What pharmacists ask, when, and what your content does not answer yet.

Learn more: What Marketing sees in Atrivity Assistant analytics

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A pharmacist asks Atrivity Assistant how often a patient should use an autoinjector

Illustrative example · a pharmacist asking at the counter

Program 03 · Atrivity Readiness and Atrivity Assistant

Partner engagement

Distributors and channel partners who sell with confidence. Their own view, their own content and access, and the same measure as your own team. Atrivity Assistant answers sizing, compatibility and objection questions from your approved documents, and flags when two of them disagree.

Atrivity Readiness Atrivity Assistant

Device selectionSizing, compatibility tables and contraindications, where one wrong detail means the wrong device in the room.

EvidenceShort windows after a congress to move new evidence into the field, then retest what stayed open.

ChannelsDistributors and partner staff get their own view, content and access.

When to use it: When distributors or partner staff sell your products: device families, new ranges, tender conditions.
What you get: Readiness by partner, region and role, compared with your own team.

Evidence: A wound care field force in 25 countries closed 57% of its knowledge gaps · Selling through people you don't employ

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