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RAtrivity ReadinessAAtrivity Assistant
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How Atrivity worksWhat reports you getAtrivity vs generic AICompliance and securityImplementation and service
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Launch readiness and supportWin against competitorsAssess and ensure readinessHCP and channel engagement
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What the users sayLife Sciences knowledge benchmarkResults from a sample of 100 programsMeasurement methods
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Sales readiness driven by knowledge intelligence

Know more, sell more.

Knowledge gaps in your sales teams cost you revenue. Atrivity measures what your field team and channel partners really know, finds the critical gaps and closes them.

Book a demo See how it works
WHAT COMPANIES SEEABOUT LAUNCH AND MESSAGE ROLLOUTSWHAT COMPANIES SEEABOUT LAUNCH ANDMESSAGE ROLLOUTS Attendance 98% Completion 94% Successfully passed 79% Satisfaction 4.6/5 WHAT COMPANIES DON'T SEE Hidden knowledge gaps ILLUSTRATIVE EXAMPLE (numbers are reps with knowledge gaps)

    Trusted by 500+ organisations since 2014

    Johnson & JohnsonAbbottMedtronicBDBayerHartmannNestléLeroy MerlinDell
    Built for field teams inPharmaMedtechDentalAnimal healthAll industries →
    2026 Fosway 9-Grid™ for Learning Systems, Potential Performer badge

    Analyst recognition

    Recognised in the Potential Performer Zone of the 2026 Fosway 9-Grid™ for Learning Systems.

    Fosway Group is a leading European HR industry analyst.

    Two complementary ways to address knowledge gaps

    Surface the gaps. Close them in the field.

    Atrivity Readiness finds what your field does not know and closes it with knowledge challenges and refreshers. Atrivity Assistant answers what they need in the moment. Both run on your Sales Layer of approved content and report into the same analytics.

    Atrivity Readiness.

    Shares knowledge, measures what the field knows and closes the gaps, with smart repetition and targeted refreshers. Every gap, tracked in your analytics.

    Explore Atrivity Readiness
    Your Sales Layer
    • Product knowledge
    • Technical and scientific info
    • Competitors and battlecards
    • Campaigns, up to date
    • Sales methodology
    • Industry and regulation
    • Territory and customers (CRM, optional)
    What’s in the Sales Layer →

    Atrivity Assistant.

    Answers the field in the moment: before, during and after the visit, and supports any launch or training. Every question, in your analytics.

    Explore Atrivity Assistant

    Illustrative example · fictional client, product and figures

    Same content, same guardrails, same record. Start with one, add the other when you are ready.

    How it works

    From your documents to closed gaps.

    Atrivity Readiness turns the material you already have into short challenges, measures what every rep really knows and fixes what is missing. Atrivity Assistant answers the questions that come after.

    Atrivity ReadinessSteps 1 to 4Atrivity AssistantStep 5

    STEP 1

    From your docs

    Generative AI builds questions and micro-content from your PDFs and slides in a fraction of the time, in more than 50 languages.

    STEP 2

    One-minute quiz challenges

    Reinforce and assess knowledge.

    One-minute quiz challenges on the phone, with points and rankings, that fit between visits and meetings.

    STEP 3

    Every gap, visible

    Analytics shows each gap as soon as it appears.

    Knowledge by rep, team, country and topic. The critical gaps stand out before they reach a customer.

    STEP 4

    Closed, and proven

    Gap Fixing sends each rep short content on the specific knowledge gap, then checks their answers again to verify what has been corrected and show which critical gaps remain.

    STEP 5

    Answer questions at any time

    Before, during and after the program, Atrivity Assistant answers each rep's questions on the phone, from your approved content only and with its source.

    Who it is for

    Your strategy reaches the market through people. We get them ready.

    For Marketing

    Your message, delivered as you designed it.

    • The message reaches the field team as you designed it, at every launch and every day.
    • See what the field team knows and asks, and adjust your sales arguments with real data from reps and distributors.
    • Less reliance on cycle meetings and on materials nobody opens.

    For Sales

    Reps and partners who answer with confidence.

    • Your reps and distributors, confident from day one.
    • Less time until a new rep or a new product is productive.
    • Help channel partners answer customers' product questions with confidence.
    “It was fun because I was able to increase my knowledge in a game-like way.”Brand team member, global pharma · post-program survey

    What you get

    Readiness you can measure, by person, team and country.

    Every program ends with numbers your leadership can act on, not completion rates.

    1. 1

      Overall readiness index

      One figure per launch or program, before and after, by country, team and person.

    2. 2

      Readiness indexes

      Customizable readiness indexes, such as Product, Market, Medical, Clinical, Customer or Conversation, compared with the Life Sciences benchmark.

    3. 3

      Critical gaps, found and closed

      Who still carries each critical gap, and which ones are verified closed.

    4. 4

      What the field asks

      Top questions to Atrivity Assistant, and the ones your content does not answer yet.

    5. 5

      Participation and coverage

      Who took part, how much, and where managers need to push.

    See the reportsHow we measure

    Overall readiness

    220 reps · 15 countries · before the field pushRegion: AllRole: AllTopic: All
    75%Readiness
    index
    Medical
    84%
    Market
    81%
    Conversation
    77%
    Customer
    77%
    Clinical
    70%
    Product
    69%

    Critical gaps

    662

    Verified closed

    345

    Still open

    317

    Top questions to the Assistant

    What is the typical patient profile?128
    What is the evidence versus the main competitor?96
    How is it reimbursed in this region?71

    Illustrative data

    See your hidden gaps.

    In a 30-minute demo, one of our experts will show you how Atrivity identifies knowledge gaps, with sample questions and a sample report.

    Book a demoContact us

    Knowledge, measured

    Readiness in numbers.

    275M+

    Answers since 2014

    Recorded across all industries, 56M of them in Life Sciences.

    10,000+

    Programs launched

    Results from a sample of 100 of them, measured the same way, are on the evidence pages.

    43%

    Gaps verified closed

    Across 100 programs, a gap counts as closed when the same person later answers the same question correctly.

    8.2/10

    Average likelihood to recommend

    Field users rate Atrivity at the end of most programs, sample of 6,000+ answers across 100+ programs. What the users say

    Six readiness axes, Life Sciences benchmark

    Benchmark of 56M answers from every Life Sciences campaign since 2014.

    See the full benchmark →

    Product Readiness

    75.6%

    initial knowledge

    1.11M gaps identified
    36.2% gaps solved

    Market Readiness

    79.0%

    initial knowledge

    401k gaps identified
    35.1% gaps solved

    Medical Readiness

    77.7%

    initial knowledge

    1.06M gaps identified
    36.1% gaps solved

    Clinical Readiness

    73.2%

    initial knowledge

    1.22M gaps identified
    36.5% gaps solved

    Customer Readiness

    79.1%

    initial knowledge

    146k gaps identified
    35.9% gaps solved

    Conversation Readiness

    75.8%

    initial knowledge

    238k gaps identified
    35.6% gaps solved

    Use cases

    One platform, 12+ example programs.

    Examples of programs we run frequently. Combine them into a year-long plan for field teams, channel partners and the HCPs and pharmacists they serve.

    Product excellence

    Launch readiness and support · 4 programs →
    Product launch awarenessEarly awareness of the science, the disease and the market.New product or indication launchMessage, evidence and objections mastered by launch day.Product knowledge boostRefresh and deepen knowledge of your current portfolio.Launch supportAI answers the field's questions during and after launch and shows which questions they face.

    Win against competitors

    4 programs →
    Competitor positioning and objection handlingPosition against rivals and answer the toughest objections.Medical knowledge and clinical evidenceClinical data and medical arguments, accurate and current.Daily reinforcement and meeting preparationA short challenge every day keeps messages fresh, and Atrivity Assistant prepares each visit or meeting.Sales conversionAI helps reps give the right answers to customers' questions and objections, before, during and after every conversation.

    Assess and ensure readiness

    4 programs →
    Assessment, diagnosis and gap fixingMeasure what teams know, find the critical gaps, close them.Cycle or quarter knowledge boostAlign the field on each cycle's key messages and check them.Marketing campaign launchCampaign messages to the field with challenges, and Atrivity Assistant answers the field's questions about them.AI podcasts for screen-less learningShort audio episodes to learn on the move, then quick checks.

    HCP and channel engagement

    3 programs →
    HCP engagement and educationEngage and educate HCPs with challenges on approved content.Atrivity Assistant for pharmacistsApproved answers for pharmacists, on demand.Partner engagementDistributors and channel partners who sell with confidence.

    Programs marked HCP can also run for healthcare professionals and pharmacists. See how each program works →

    How to start

    Start with your next launch. Use it every day.

    Start with a first four-week engagement on your next launch, then continue with an annual subscription that includes the year's launches. The launch gets you in, daily use keeps the field ready.

    How we startHow we measure