Blog & News

Discover Atrivity's blog with specialised content on HCPs engagement, boost cycle meetings, product launch strategies, and increase sales.

5 Keys to Boost your next Pharma Brand Plan

Strategic brand planning in the pharmaceutical sector is one of the most essential elements for industry leaders.

Successfully managing the digitization of your strategies will be the key to minimizing the negative impact on your business.

The pharmaceutical sector has been forced to change how it connects and engages with HCPs through new digital channels.

For the pharmaceutical industry, cycle meetings are indispensable in reinforcing key strategies and adapting to the new normal.

Laboratories have had to adapt in record time to the new needs and now, it is time to think about what to improve.

It is a must for pharmaceutical leaders that the Brand plan is effective and Customer-Centric to adapt to the new normal.

One of the vital elements for companies in the healthcare sector is the successful launch of new products.