Platform · Atrivity Readiness

Find what your field team does not know. Close it.

Atrivity Readiness pushes info & knowledge, measures what the field knows and closes the gaps, with smart repetition and targeted refreshers. Every gap, tracked in your analytics.

Book a demo See how it works

Content

Content that gets read, and listened to.

Atrivity Readiness pushes your content through an Instagram-like feed, as visual micro-content to read and as screen-less AI podcasts to listen to. Every piece comes with a challenge that motivates its use and measures what was understood.

1Read

Micro-content, pushed through the feed.

The feed. Posts from each active program, recent first, with likes and saves. It is where communication happens and where content gets pushed.
Micro-content. Short, visual lessons generated from your approved documents: key figures, what to say in the visit and a take-away.
Gamified reading. Every micro-content ends with a challenge on what it explains. Reading earns points, and comprehension is measured person by person.

**A micro-content**It ends with "Go to the game".

2Listen

Screen-less AI podcasts.

Two AI voices, one topic. Your documents (PDFs, slides, web pages, videos) become 4 to 8 minute episodes in which two AI avatars discuss a topic in a natural conversation.
Learning without a screen. The field listens while driving between visits, commuting or in downtime, and the conversational format helps retention.
You stay in control. You approve the script and choose the voices; episodes are easy to update and can be produced in many languages.
Measured like the rest. Each episode can end with a challenge in the app, so comprehension is tracked by person, team and topic.

Listen to two sample episodes here

▶Pharma HMPV DiagnosticsSample episode in English

▶Chronic Disease ApproachSample episode in English

An AI podcast channel and episode player in the Atrivity app.

How it works

From your documents to closed gaps.

The material you already have becomes short challenges. Every rep's knowledge is measured, and what is missing gets fixed.

From your docsStep 1

Generative AI builds questions and micro-content from your PDFs and slides in a fraction of the time, in more than 50 languages.

Experts review and sign off before anything reaches the field.

Five questions in under 50 secondsStep 2 · Reinforce and assess knowledge

A challenge is five questions in a row, answered in less than 50 seconds: the minimum complete interaction with the app. It fits a busy field agenda or a spare moment on the frontline.

Every gap, visibleStep 3 · Analytics shows each gap as soon as it appears

Knowledge by rep, team, country and topic. The critical gaps stand out before they reach a customer.

Closed, and provenStep 4 · Gap Fixing

Gap Fixing sends each rep short content on the specific knowledge gap, then checks their answers again to verify what has been corrected and show which critical gaps remain.

Battles

Five days of head-to-head challenges.

A battle is a five-day campaign in which colleagues challenge each other. It is the most engaging mechanic in Atrivity, and it is where most knowledge gets measured.

5 daysper battle, a synchronised window for every country

~300questions answered per user on average, smart repetition included

24hto answer a challenge, or the player loses points

1 vs 1real colleagues, each in their own language

Real-time, not simultaneous. Challenges are live between two people, but they do not need to answer at the same time. Each one plays when they have a moment, within 24 hours of the challenge being launched. Miss the window and you lose points, which keeps everyone playing.
Across languages. A rep in Madrid can challenge a colleague in Milan: both see the same questions, each in their own language.
Game mechanics. Choose the opponent and the risk, double and triple points, answers against the clock, streaks, levels, and individual and team rankings that update in real time.

**Challenges**Your turn, open challenges and results.

**Rankings**Global and team rankings, live.

Smart repetition and Gap Fixing

Every wrong answer gets its own fix.

Atrivity measures gaps at the first answer and at the last one. What happens in between is smart repetition for every gap, and Gap Fixing for the critical ones.

Smart repetition. Each person gets more of what they get wrong. The question comes back in later challenges until it is answered right, so the number of gaps falls sharply from the start to the end of the program.
Gap Fixing, for critical questions. The person receives an explanation of that question: why the right answer is right, why the others are not, and a memory hook. Then a five-question challenge: the one they got wrong plus four more on the same topic. With 4 or 5 right answers, depending on the program configuration, the critical gap is resolved.
A coaching list for managers. Critical gaps that are still open go to the first-line manager as a coaching agenda, with the person, the question and a practice guide.

How we measure gaps and critical gaps

**Gap Fixing**The explanation before the five-question challenge.

Reports

From your analytics to decisions, at every level.

Every answer and every gap lands in your analytics. Three levels of reports, with one mission in mind: close your organisation's knowledge gaps.

Level 1 · Manage globally

Global dashboards

Where the problems are: which markets and programs have the most gaps, and whether knowledge improves year after year.

Level 2 · Program by program

Galaxy report

At the end of each program: on which topics and critical questions the gaps are, in which teams, and which people still have critical gaps.

Level 3 · Coach every person

Team slides

For each first-line manager: who has a critical gap, on which question, and a ten-minute coaching guide.

Goal: Zero Critical Knowledge Gaps

What reports you get

Evidence

What the data shows.

What the users say6,346 responses from reps and channel partners Life Sciences knowledge benchmarkWhat 56 million field answers show Results from a sample of 100 programs100 programs out of 10,000+ launched Measurement methodsEvery definition, and what it does not prove

Works with Atrivity Assistant

Atrivity Assistant, one tap away.

Atrivity Readiness and Atrivity Assistant run on the same Sales Layer and report into the same analytics. From anywhere in Readiness, the user opens Atrivity Assistant, and the two feed each other.

From Readiness to the Assistant

Discuss it in the chat

Micro-contents can include questions worth talking through. One tap opens them in the Atrivity Assistant chat, answered only from approved content, with sources.

From the Assistant to Readiness

A micro-content just for me

The user asks Atrivity Assistant for a micro-content on a topic covered by the approved knowledge base. It is created for that person and appears in their feed.

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