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Industries · Consumer Electronics

Promoters and store staff who can explain what sets your product apart.

Short launch cycles, dense specs and multi-brand shelves. Atrivity measures what promoters, retail staff and your own team know about each launch, and gives them access to answers based on approved content when the customer compares.

Powered by Atrivity Readiness + Atrivity Assistant

Book a demoSee the solutions
Retail marketingTrade and channel managersTraining and field marketingProduct managers

The challenge

What makes it hard in consumer electronics.

Challenge 01

A launch every few months

New models and generations arrive constantly, and the previous one is still on the shelf.

Challenge 02

The comparison happens at the shelf

Customers compare specs and prices with the brand next to yours, and staff need a clear answer.

Challenge 03

Staff you do not employ

Multi-brand store staff and agency promoters change often and sell many brands.

Value proposition

Know who is ready. Close the gaps that matter.

Atrivity Readiness finds what your promoters and store staff does not know and closes the gaps with knowledge challenges and refreshers. Atrivity Assistant answers what they need in the moment. Both run on your Sales Layer of approved content and report into the same analytics.

What you get

Launch-ready promoters and stores

Readiness by store, chain, region and product before launch day.

What you get

Prepare for product comparisons

Quick access to answers based on approved comparison and specification content.

What you get

Recognition that keeps them engaged

Competitions and rankings that make product knowledge a game.

Real questions, real gaps

What in-store promoters got wrong, and then got right.

10 real questions from consumer electronics programs on Atrivity, each answered by between 98 and 1,297 in-store promoters and sales staff. On average, the error rate fell from 60% at the first attempt to 35% at the last.

TV and audio188 learners

What kind of subwoofer does our mid-range soundbar have?

first attempt59%last attempt26%

What the company gainsInstallation questions handled at the shelf, which removes a purchase barrier

TV and audio154 learners

What is needed for a full HDR experience?

first attempt47%last attempt16%

What the company gainsCorrect expectations at purchase, so fewer returns and complaints

TV and audio154 learners

What is meant by HD Audio?

first attempt49%last attempt18%

What the company gainsPremium audio features explained in plain words, which lifts soundbar attach rate

Home appliances312 learners

What do the sensors of the washing machine's smart wash programme detect?

first attempt74%last attempt45%

What the company gainsThe flagship appliance feature is pitched accurately against competitors

TV and audio1,297 learners

What is the difference between these two soundbar references?

first attempt57%last attempt29%

What the company gainsNo invented differences, and the shopper gets the right SKU

Home appliances98 learners

A customer wants an American-style fridge that fits an oven-size tray. Which type do they need?

first attempt38%last attempt13%

What the company gainsNeeds-based recommendations that lead to the right, higher-value model

TV and audio154 learners

I want to show my phone or tablet on the TV. Which function do I need?

first attempt51%last attempt29%

What the company gainsA connected-ecosystem demo that sells cross-category

TV and audio154 learners

What is the main difference between these two TV series?

first attempt80%last attempt58%

What the company gainsA clear trade-up argument to the higher series

TV and audio1,297 learners

What is the function that analyses the picture block by block to improve colour, brightness and contrast called?

first attempt77%last attempt62%

What the company gainsPicture-quality features named and demonstrated correctly

TV and audio1,297 learners

Which HDR standard is most widely used by TV brands and content creators?

first attempt63%last attempt53%

What the company gainsPromoters answer compatibility questions with confidence

Real questions from client programs, anonymised and translated. Correct answers not shown; metrics unchanged.

Solutions

What we propose for consumer electronics.

Solution

Implementation and service

The first four weeks, and what comes after.

Implementation and serviceSolution

Sales conversion

Answers based on approved content at the shelf, before and during the customer conversation.

Sales conversionSolution

Assess and ensure readiness

Always-on challenges and competitions between stores.

Assess and ensure readinessSolution

Galaxy report and Team slides

Reports by chain, region and store.

Galaxy report and Team slides

Business moments

Where it makes the difference.

Product launch
Peak season campaigns
Promoter onboarding
Store competitions
Competitive comparison training
Trade partner programs

Atrivity has been used by more than 500 organisations in more than 50 languages. How it works

Start with one team and four weeks.

One product or range, one team or network, four weeks. We run it as a managed service with your content.

Book a demoThe first four weeks