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Industries · Medtech

Medtech teams that know the device, and the case.

Sizing, compatibility, procedure steps and new evidence. Atrivity makes sure your reps, clinical specialists and distributors get the detail right in front of the physician.

Powered by Atrivity Readiness + Atrivity Assistant

Book a demoSee the solutions
Marketing and product managersSales directorsClinical educationDistributor managers

The challenge

What makes it hard in medtech.

Challenge 01

Detail decides the case

One wrong size or compatibility answer means the wrong device in the room. Generic training does not show who gets it wrong.

Challenge 02

Distributors sell your devices

Partners and distributors carry your portfolio next to others, and you rarely know what they know.

Challenge 03

Congress evidence moves fast

New data has to reach the field within days, not at the next cycle meeting.

Value proposition

Know who is ready. Close the gaps that matter.

Atrivity Readiness finds what your field team does not know and closes the gaps with knowledge challenges and refreshers. Atrivity Assistant answers what they need in the moment. Both run on your Sales Layer of approved content and report into the same analytics.

What you get

Device knowledge you can see

Readiness by team, country, distributor and product line.

What you get

Short windows after each congress

A few days to move new evidence into the field, then a retest of what stayed open.

What you get

Answers in front of the physician

Sizing, compatibility and objection answers from approved documents only.

Real questions, real gaps

What product specialists got wrong, and then got right.

10 real questions from medtech programs on Atrivity, each answered by between 202 and 1,061 sales reps and product specialists. On average, the error rate fell from 57% at the first attempt to 30% at the last.

Clinical and science220 learners

What is a retrospective study?

first attempt56%last attempt21%

What the company gainsReps read and present clinical evidence correctly to physicians

Clinical and science429 learners

What is the fibrocartilage that surrounds the glenoid and increases its stability called?

first attempt66%last attempt33%

What the company gainsReps speak the surgeon's language in shoulder procedures and are trusted in theatre

Product429 learners

Which of these is NOT a purpose of an arthroscopy pump?

first attempt46%last attempt14%

What the company gainsCorrect positioning of capital equipment and fewer misleading claims

Value and access315 learners

How do custom-made contact lenses compare with standard lenses in revenue and profit for the practice?

first attempt51%last attempt24%

What the company gainsA practice-economics pitch that moves eye-care professionals to the premium line

Value and access202 learners

Before a public tender is published, we should...

first attempt56%last attempt29%

What the company gainsEarlier influence on hospital tenders and a higher win rate

Value and access220 learners

How would you argue the cost-effectiveness of our drug-coated balloon?

first attempt62%last attempt36%

What the company gainsValue-based arguments for procurement instead of price discounts

Clinical and science220 learners

Define "statistically significant".

first attempt62%last attempt36%

What the company gainsSounder discussions of trial data with key opinion leaders

Product429 learners

Cutting tools, saw blades and burrs...

first attempt59%last attempt34%

What the company gainsConsumable replacement is protected, and so are surgical outcomes

Product1,061 learners

Does our closed-system drug transfer device have adaptors for 13 mm vials?

first attempt50%last attempt27%

What the company gainsPharmacy objections on compatibility handled on the spot, with no lost deals

Value and access315 learners

How do our lenses protect the eye-care professional's margin?

first attempt61%last attempt47%

What the company gainsA clear channel-protection message that builds partner loyalty

Real questions from client programs, anonymised and translated. Correct answers not shown; metrics unchanged.

Solutions

What we propose for medtech.

Solution

Partner engagement

Readiness for your own team and your distributor network.

Partner engagementSolution

New product or indication launch

Launch readiness for a new device or product line.

New product or indication launchSolution

Sales conversion

Answers based on approved content before, during and after the procedure conversation.

Sales conversionSolution

Galaxy report and Team slides

Reports by country, channel or distributor.

Galaxy report and Team slides

Business moments

Where it makes the difference.

New device launch
Congress follow-up
Distributor onboarding
Tender preparation
Annual sales readiness
Procedure and sizing certification

33 of the 100 programs in our case library were in medtech. Results from 100 programs

Start with one team and four weeks.

One product or range, one team or network, four weeks. We run it as a managed service with your content.

Book a demoThe first four weeks