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Evidence · Results from 100 programs out of 10,000+ launched

100 programs. One way to measure.

We looked back at 100 programs run with 39 organisations between 2016 and 2026. Here is what the data says, measured the same way every time. How we measure

The library in numbers

Every figure comes from real participants.

9M

Answers recorded

Across the 100 programs in the library.

794k

Knowledge gaps found

A gap is one person wrong on one question at first attempt.

345k

Gaps verified closed

Closed only when the same person answers the same question correctly later.

48k+

People

Field reps, specialists, medical teams, managers and pharmacy staff, in 10 languages.

Where

Life Sciences, end to end.

Number of programs by sector. Global rollouts and single-country programs across Europe, the Americas, Asia Pacific and Africa.

Pharma
39
MedTech
33
Nutrition
10
Animal health
8
Consumer health
6
Diagnostics
4

What for

The moments that matter to a field team.

49

Product and scientific knowledge

Disease, mechanism, trial data, label and portfolio.

12

Sales readiness quiz competitions

Large field teams measured in one synchronised window.

7

Selling skills and digital

Selling models, virtual selling and digital engagement.

6

Competitive selling

Competitor claims and objection handling.

6

Channel and pharmacy activation

Counter recommendation and channel partners.

5

Certification

Recurring certification of scientific knowledge.

4

Congress readiness

Evidence and devices, ready before the congress.

4

Compliance readiness

Codes of practice, HCP interactions, safety processes.

3

Launch readiness

New products, indications and guidelines.

2

Kickoff certification

Whole franchises ready in the kickoff week.

2

Cycle meeting readiness

Detailing messages checked before each cycle.

What we learned

Four lessons from 100 programs.

43%

Of all gaps found were verified closed.

Not assumed, not self-reported. A gap counts as closed only when the same person gets the same question right later. Across programs the range runs from 18% to 80%.

55%

Closure when the program is tied to a business moment.

The 16 programs tied to a launch, kickoff, certification, congress or cycle meeting closed 55% of their gaps, against 41% for the other 84. It is an observed association, not proof that the deadline caused it.

1 in 5

Some gaps need a closer look.

In one in five of the example questions we tracked, fewer than 20% of the people who were wrong corrected it. Some had no retest; the rest persisted after reinforcement and point to where coaching is needed.

11 pts

Same kickoff, 47% to 58% closure.

In a multi-franchise kickoff, four teams closed 47 to 58% of their gaps. What differed was how many gaps each team started with, which is exactly what the data is for.

Snapshots

Three programs, anonymised.

Global MedTech · annual sales readiness

Three channels, 25 countries, one week.

787people invited
93%participation
57%gaps closed

Each channel got its own challenge, then nine weeks of reinforcement on what stayed open. The gaps that remain became the brief for next year.

Global pharma · kickoff certification

Four franchise teams, same molecule, six days.

1,330participants
301kanswers
53%gaps closed

Four simultaneous games aligned four teams on disease, trial data and competitor arguments within the kickoff week.

Consumer health · pharmacy channel

Counter knowledge, brand by brand.

1,421staff joined
139days always on
5brand cycles

Each cycle paired content with a competition. Closure varied across the brand cycles. Review the results by cycle to identify where more reinforcement is needed.

Programs are anonymised. Figures come from Atrivity platform records for each program; a gap is one person wrong at first attempt, closed only when that person answers it right later.

Want the case closest to yours?

Tell us your sector and your next business moment. We will walk you through a comparable program.

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