Blog & News

Discover Atrivity's blog with specialised content on HCPs engagement, boost cycle meetings, product launch strategies, and increase sales.

The 7 Questions Every Sales Enablement Leader Should Be Asking in 2026

The 7 questions every Sales Enablement leader should ask in 2026 to improve sales readiness, AI adoption and business performance.

Retail feels the crunch in keeping sales staff with a monthly turnover rate of about 5%. It has the highest turnover rates in any industry.

Drug product launches are a challenge. There are several reasons why they fail or they don't meet sales expectations.

Sales training is critical to the pharmaceutical industry's success. So do your pharma sales reps have the right training?

What barriers do pharma companies face in launching new products? 5 tips for successful pharma launches.

81% of all pharma companies train with mobile apps. These are the hottest key mobile apps for sales reps in the pharma industry.