Blog & News

Discover Atrivity's blog with specialised content on HCPs engagement, boost cycle meetings, product launch strategies, and increase sales.

Atrivity Recognised in the 2026 Fosway 9-Grid™ for Learning Systems

Recognition highlights Atrivity's AI-powered approach to closing knowledge gaps and improving business performance.

Retail feels the crunch in keeping sales staff with a monthly turnover rate of about 5%. It has the highest turnover rates in any industry.

Drug product launches are a challenge. There are several reasons why they fail or they don't meet sales expectations.

Sales training is critical to the pharmaceutical industry's success. So do your pharma sales reps have the right training?

What barriers do pharma companies face in launching new products? 5 tips for successful pharma launches.

81% of all pharma companies train with mobile apps. These are the hottest key mobile apps for sales reps in the pharma industry.

Measuring pharmaceutical event success was extremely difficult in the past, but now there are tools to maximize ROI.