Blog & News

Discover Atrivity's blog with specialised content on HCPs engagement, boost cycle meetings, product launch strategies, and increase sales.

The 7 Questions Every Sales Enablement Leader Should Be Asking in 2026

The 7 questions every Sales Enablement leader should ask in 2026 to improve sales readiness, AI adoption and business performance.

Measuring pharmaceutical event success was extremely difficult in the past, but now there are tools to maximize ROI.

How can companies increase their sales using pharmaceutical sales tools? How does gamification get involved?

The gamification industry is shifting in strategy and functionality. It includes sales acceleration, event and goal tracking.

Retail technology has matured to be ultra-functional and includes a broad range of metrics and analytics.

Retail sales associates' turnover tops 25% annually. Effective retail onboarding reduces costs & increases retention.

Hiring and training employees are expensive, but losing top employees is even more costly. Here you have 5 tips.