Blog & News

Discover Atrivity's blog with specialised content on HCPs engagement, boost cycle meetings, product launch strategies, and increase sales.

Beyond the Classroom: The Insights Your Analytics Uncover (That Training Alone Never Will)

A pharma company used Atrivity to uncover €485K in knowledge risk and reduce it by 88% through microlearning and gap fixing.

Drug product launches are a challenge. There are several reasons why they fail or they don't meet sales expectations.

Sales training is critical to the pharmaceutical industry's success. So do your pharma sales reps have the right training?

What barriers do pharma companies face in launching new products? 5 tips for successful pharma launches.

81% of all pharma companies train with mobile apps. These are the hottest key mobile apps for sales reps in the pharma industry.

Measuring pharmaceutical event success was extremely difficult in the past, but now there are tools to maximize ROI.

How can companies increase their sales using pharmaceutical sales tools? How does gamification get involved?