What People Are Saying

CEVA - Animal Health

Industry:

CEVA - Animal Health

Uses:

Channel, employee & pet owner

We’re using Atrivity to engage employees, channels and pet owners. For our employees, the challenge feature is a key feature that attracted us to Atrivity. Surprisingly, limiting the number of challenges each player can launch against other players makes employee participation much more dynamic. We saw more challenges made, making a typically boring topic of compliance exciting. We’re really pleased with this improved feature. In the case of our channel enablement game for vet professionals, participation was lower than expected. After getting wind of its success, over 90% of them said they would actively play in the next edition. It’s really become a great all-around tool for us to engage stakeholders at all levels.

 Nicolau Valverde, Product Manager Nicolau Valverde, Product Manager

Novartis - Pharmaceuticals

Industry:

Novartis - Pharmaceuticals

Uses:

Onboarding

Atrivity is such an easy, entertaining, and effective learning tool. We are reinforcing the product knowledge our people need to excel. Our sales reps are in the field all day. They find downtime anywhere from 5 minutes to an hour in between medical visits. Typically they want to find things to do while that unpredictable amount of time passes. So they’re playing while they’re waiting to talk to doctors. Some systematically connect in the afternoon at the end of their day. But for those working in the field, they’re juggling a number of tasks and have the need to feel their time is not wasted, so they take advantage of these time gaps. That’s the virtue of this type of learning activity. The micro-content makes the information easy to absorb and user interface make it accessible for even the least tech-savvy. We find that people are engaged no matter where they are- a perfect fit to keep sales reps motivated and connected to the culture of learning.

Francesc Roig, Training Partner Francesc Roig, Training Partner

Novartis - Pharmaceuticals

Industry:

Novartis - Pharmaceuticals

Uses:

Onboarding

Grupo Àgora - Food & Beverage

Industry:

Grupo Àgora - Food & Beverage

Uses:

Product knowledge

We didn’t buy into the idea of learning through games. It seemed like it would be a real challenge to truly teach people through a play, but it turned out to be a real solution. We didn’t reach the full participation we hoped for in the pilot game, but the experience left a lasting impact. The content was key to capture interest across functions. Finally over 200 employees played to show their mastery of beer. The buzz was so positive that even the founding family asked to join in. The post-game excitement was even greater that everyone can’t wait to join the next time around with Atrivity—a total success!”

Javier García Guardiola, Training and Internal Communications Manager Javier García Guardiola, Training and Internal Communications Manager

Beauty & Cosmetics

Industry:

Beauty & Cosmetics

Uses:

Product knowledge, onboarding

We’re transitioning our employees to a new learning culture. A handful of employees catch on quickly, while others need a little extra support to adapt to this new way of learning of gamified training. We are finding that with Atrivity new hires are taking control of their own learning and challenging themselves. At the same time, we as managers, are able to measure initial and increase in knowledge level. These are the KPIs that matter most to us. Based on these analytics we find gaps and opportunities to improve in-store staff engagement and expertise. Our first new hire participation rates in Atrivity were as high as 97%. We’re now shooting for 100%. With the impact of a 29% knowledge increase on new hires, we have all the confidence that we’ll reach full participation!

Retail Academy Manager, Iberia Retail Academy Manager, Iberia

Beauty & Cosmetics

Industry:

Beauty & Cosmetics

Uses:

Product knowledge, onboarding