July 18, 2025
Pharma & Healthcare

How to Boost Cycle Meetings with Gamified Microlearning for Pharma Sales Teams

For the pharmaceutical industry, cycle meetings are indispensable in reinforcing key strategies and adapting to a constantly evolving environment.

How to Boost Cycle Meetings with Gamified Microlearning for Pharma Sales Teams

Cycle meetings remain a cornerstone for pharma sales training, offering a unique opportunity to reinforce strategic messages, provide market updates, and empower the sales force. In the post-COVID era, however, the way we reach healthcare professionals and train sales representatives has transformed.

To thrive in today’s landscape, internal teams—especially field force members—must adapt fast using the right digital and mobile learning tools.

What is necessary to succeed in today and tomorrow's market?

The era of daily in-person visits is gone. The key now lies in adopting AI-powered mobile learning solutions that align with new HCP expectations. A study by the NIH (National Library of Medicine) that 88% of physicians frequently use mobile phones to stay updated on drugs, treatments, and market trends.

To ensure your next cycle meeting drives meaningful outcomes, here are four strategic actions:

•Address the new hybrid normal by creating digital communication channels.

•Deliver microlearning for sales via mobile apps to train delegates effectively.

•Use gamified training for pharma reps to create an engaging experience.

•Apply analytics to measure performance and maintain knowledge retention.

#1 - Addressing the new hybrid normality by creating new digital communication channels

Pre-pandemic, product and disease updates were shared mainly through in-person visits. Today, the hybrid model requires omnichannel digital strategies to ensure ongoing engagement with HCPs.

To deliver consistent, non-intrusive updates to doctors, consider implementing digital communication tools that offer flexibility. More than 75% of physicians now prefer virtual interactions with pharma reps, making interactive digital content essential.

creating new communication channels

#2 - Train delegates in new technologies and communicate through them

Delegates must master new tools and receive pharma sales training in formats that are digestible and practical. Traditional PDFs and static courses are no longer effective.

Instead, transform your training into microlearning content, which:

•Is engaging, interactive, and available on-demand.

•Can be consumed anytime, anywhere via a mobile learning LMS.

•Boosts daily engagement without disrupting sales activities.

Using Atrivity’s gamified learning platform, you can reinforce learning through smart repetition and training with AI, helping reps internalize and apply knowledge in real-world HCP conversations.

#3 - Create a digital experience that delegates will love

Salesforce training is critical—but the format matters. A Reuters Events report found that 72% of companies have moved to remote training, yet many still rely on LMS platforms that are difficult to navigate and lack engaging content.

create a digital experience

What’s the alternative?

Use mobile-first learning solutions like Atrivity that enable micro-content delivery, gamified challenges, and knowledge tracking. Delegates can train during idle moments, reinforcing knowledge without interrupting their daily tasks. And thanks to training analytics for pharma, you can identify learning and development KPIs, such as retention rates or common knowledge gaps.

This seamless integration improves not only participation, but also real-time visibility on progress and performance.

#4 - Motivate and engage both delegates and healthcare professionals

The healthcare sector is becoming increasingly digital, and the days of lengthy in-person engagements are limited. Tools like chatbots, webinars, and mobile learning apps are now standard.

But to truly connect with HCPs, you need to go beyond the basics. The secret? Delivering a digital experience that is memorable and efficient—on both ends.

Atrivity is a gamified training app for pharma reps that:

Centralizes content (disease knowledge, product updates, market trends).

•Launches knowledge retention strategies through competitive challenges.

•Increases engagement and boosts knowledge retention by over 50%.

With Atrivity, you can build full learning journeys around your events:

Pre-event: Send microlearning content as teasers.

During the event: Launch interactive challenges tied to presentations.

Post-event: Reinforce weak areas with targeted quizzes and track engagement.

This approach ensures delegates and HCPs are continuously involved, while you collect valuable insights for follow-up actions.

Atrivity team conclusions

At Compettia, we’ve helped the world’s top 20 Pharma and Med-Tech companies improve commercial results by reducing critical knowledge gaps through AI-powered, gamified learning.

Your next cycle meeting is the perfect moment to drive alignment and boost sales performance. With Atrivity, you can:

•Enhance sales readiness

•Mantain constant communication with healthcare professionals.

•Drive retention and knowledge transfer with gamified, mobile-first learning.

By turning cycle meetings into interactive and measurable training events, you'll keep your teams engaged, better prepared, and more aligned with evolving business needs.

Posted by Rut Coll

Sep 28 2021

Last updated Jul 18 2025