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Ensure Field Force Readiness During Pharma Product Launches

Date: 13 November 2025 | Time: 17PM (Europe/Madrid) | Duration: 30 min

In pharma, field force readiness determines launch success. But traditional training can't answer the critical question: "Is every individual rep truly ready with the exact knowledge they need?" Knowledge Intelligence transforms this uncertainty into measurable, actionable insights that predict and prevent launch failure.
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Who Must Attend?
‍- Product Managers accountable for launch success
- Marketing Leaders driving message consistency
- Sales Directors ensuring field force effectiveness
- Commercial Excellence Teams optimizing performance
- Training Managers measuring learning impact

‍Industries: Pharmaceutical | Biotech | Medical Devices | Life Sciences

What is Knowledge Intelligence?

Knowledge Intelligence is the capability to see, measure, and resolve knowledge gaps at the individual rep’s level. It identifies what your teams actually know versus what they need to know, predicts which gaps will impact performance, and automatically orchestrates personalized remediation at scale. 

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Top Pharma Companies Like AstraZeneca and Sanofi are Pioneering Knowledge Intelligence with Atrivity

The only platform that quantifies knowledge, tracks, and automatically resolves individual knowledge gaps at scale, transforming rep’s idle moments into readiness assurance.

Find out what they are doing

We’ll Cover the 6 Readiness Categories That Matter

Core & Pitch Messages

Ensure 100% accuracy on value propositions 

Positioning Against Competitors

Master differentiation points that win 

Managing Objection Handling

Prepare for the top 10 HCP concerns 

Product Knowledge

Lock in dosing, administration, and safety profiles

Disease Knowledge

Understand pathophysiology and patient journey

Clinical Evidence

Command trial data and real-world evidence

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The 4 KPIs That Guarantee Readiness

We’ll learn how to measure and optimize:

Knowledge Levels

Track proficiency by category and individual rep

Critical Gap Detection

Identify exactly what each rep doesn't know

Knowledge Elevation

Measure improvement from baseline to launch

Gap Resolution Rate

Achieve 50%+ critical gap closure automatically

We’ll See Our Knowledge Intelligence Platform: Atrivity

  • Pre-Launch Assessment: Baseline knowledge across all 6 categories
  • Gap Prioritization: Classify Critical/High/Medium/Low by revenue impact
  • Personalized Remediation: Each rep receives their unique learning path
  • Real-Time Monitoring: Dashboard visibility into readiness evolution
  • Launch Certification: Guarantee every rep meets threshold before Day 1
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‍Why This Webinar Is Relevant To You

In this webinar, we’ll break down the real-world impact of knowledge gaps, reveal how to quantify their cost, and show you how modern Knowledge Intelligence tools can surface, measure, and fix those gaps.

Your Presenter

"With 100M+ knowledge interactions analyzed across 100+ life science companies, we've seen the patterns that make field teams succeed in product launches."

Jaume Juan

CEO of Atrivity, Knowledge
Intelligence Pioneer

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Transform Readiness From Hope to Certainty

Stop gambling on field force readiness. Join us to learn how Knowledge Intelligence ensures every individual professional has the exact knowledge they need, by addressing their unique gaps at scale.

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