Product Marketing

Align sales and marketing to bolster product success

Product marketing enables sales teams with tools to succeed in the field. Comprehensive training will highlight how to present core product knowledge, unique features and competitive differentiators in client-facing and training materials.

Get a demo game

See how companies use Atrivity to transfer knowledge and engage sales and marketing teams with key training content. Our game app challenges users and makes learning fun. Click here to try a demo game today.

Get a demo game

See how companies use Atrivity to transfer knowledge and engage sales and marketing teams with key training content. Our game app challenges users and makes learning fun. Click here to try a demo game today.

See the numbers

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40% of developed products that make it to market

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60% f those 40% will generate revenue

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77% of buyers want different content at each stage of the product research process

Source: Urban Bound

Training impacts corporate culture, employee success and retention

Value Proposition

What makes your product attractive to consumers?
What are unique features of your product?
How does it compare to the competition?

Branding

Establish a new brand experience
Engage channel partners
Motivate sales people participation

Storytelling

Create the story you want to tell about your product
Train on selling scenarios
Establish the language to promote your product

Core and unique features

Basic specifications
Value-added elements
Complementary services

Gamification for product traininig

Research shows that gamified versions of training material increase knowledge retention and employee engagement. Test sales people on the application, function, and features of products or services to identify knowledge gaps and training opportunities.

With Atrivity, trainers reduce bulky or repackage mundane training material into bite-sized learning topics. This approach makes it easier for learners to absorb information. Delivering micro training content through a game makes training an activity employees look forward to.

Over 2,000 games played and over 35M questions answered with Atrivity. The Atrivity gamification app helps companies reach training goals:

  • Accelerates employee learning
  • Connects workmates
  • Provides a team building opportunity
  • Increases knowledge retention
  • Measures training and assesses knowledge
  • Increases participation rates
  • Establishes friendly competition

The Atrivity Game Center backend reporting gives trainers and managers easy access to:

  • Most failed questions
  • Retention rates
  • Success rates

Engage, unify, measure

Try a game today. Training content is fully customisable.

Ready to learn more about gamifying product marketing training?