Accelerate auto sales in a shifting landscape

How the auto industry uses Atrivity

Decisions made at corporate have to reach every actor in the auto sales chain— division directors, product managers, dealership management, and sales associates to see an impact on revenues.

As one of the biggest consumer-oriented industries with one of the highest average ticket prices, there are millions of employees to train. Investing in training and professional development is essential for auto divisions, dealers and their sales staff to reach sales targets.

See how auto industry leaders are using Atrivity to distribute knowledge to their teams.

Auto manufacturers are using technology to get ahead

Communicate effectively with dealers and sales teams

Improve customer experience, sales ability, and product knowledge with a competitive, measurable, fun game.

See an example of how it works.

Auto manufacturers are using technology to get ahead

Communicate effectively with dealers and sales teams

Improve customer experience, sales ability, and product knowledge with a competitive, measurable, fun game.

See an example of how it works.

Atrivity is used by divisions, dealership management, product and marketing managers

Deliver and consolidate key information as often as needed in easy to absorb bites

Gamified training app supports the auto industry’s need to step up competitor knowledge

Promote learning without interrupting time on the salesfloor

Use Atrivity to train & onboard auto sales professionals

New car launch and release

Consumers do their research and expect to get added-value information from auto sales people. Sales associates who know the difference between last year’s model and this year’s anticipated releases will build better customer relationships.

Test product knowledge to help sales be experts and build customer trust.

Product catalogue

Product launch managers are responsible for providing key data to dealerships. Managers need to train staff on core and differentiating product features and services. Car sales associates and consultants can personalize buyer interactions with the right details on models, colors, and technical specs.

Reinforce knowledge with quick, bite-size training to complement sales collateral and test on product knowledge.

Sales negotiation techniques

The internet gives all the information any consumer needs to make smarter buying decisions. Dealership sales associates trained with closing tools, incentives and promotions will drive them to skillfully close more deals.

Teach them how to match incentives to the right sales phase. Increase knowledge retention and identify gaps them with easy assessments.

Customer-centered training

Dealership managers who professionalise their teams in sales, finance, and customer service will build better customer trust and lifetime customer value.

Test staff on how to identify and how to qualify buyers with different techniques and scenarios.

Screening & onboarding new staff

Employee turnover in the auto industry is notoriously high. Dealership managers wear many hats and struggle to recruit and select the right professionals. Screen early in the hiring process with an assessment app to save time and money.

An assessment in a game format is a short and quick method for candidates to demonstrate basic knowledge. Managers get results in an instant. Once hired use an onboarding app to progressively train employees and reinforce hot topics, or identify knowledge gaps.

Ongoing & refresher training

Auto buyers put their trust in knowledgeable staff and compliant dealerships. Most divisions and dealers provide basic training to its employees. But everyday tasks and distractions contribute to even the most dedicated employee to forgetting. Invest in training to build professionals and increase sales.

  • Retrain staff on essential technical and legal matters
  • Reinforce knowledge and combat the forgetting curve with training bursts in a matter of minute
  • Optimize downtime in the showroom by reinforcing knowledge your teams need to impact revenues

Use Atrivity to professionalise your auto sales team

  • Deliver key information to the field in easy to absorb bite-size learning
  • Engage new hires and employees in competition
  • Communicate approved training content through a mobile app
  • Engage divisions, dealerships, marketing managers, and sales associates everywhere

Want to know how Atrivity helps dealerships and sales associates reach their goals?

See how it works